Fleeky
fleeky.de
fleeky is a German beauty ecommerce store that sells at-home beauty treatment kits and products, focusing on lash lifts, brow lifts, brow henna applications, makeup, skincare, waxing, and tanning solutions. The brand enables customers to perform professional beauty treatments independently at home.
Performance Needs Attention
This store scores 28/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
80
Collections
39
Pages
26
Blog Posts
67
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 26 points below Beauty & Skincare category average (54)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#15850 / 16375
Faster than 3% of stores
Beauty & Skincare Ranking
#824 / 859
Top 96% in category
Category Avg Performance
54
-26 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.6s
Largest Contentful Paint
0.010
Cumulative Layout Shift
136ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#350 in Beauty & Skincare
Above average (top 30%)
82% below average
80 products vs 445 avg
Slower than 96% of Beauty & Skincare stores
PageSpeed score: 28/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
82% below average
avg
37% below average
avg
21% below average
avg
29% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
Reviews.io
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 30% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Fleeky
Fleeky is a beauty & skincare ecommerce store built on Shopify and operating in DE. The store currently offers 80 products organized across 39 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Fleeky uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fleeky achieves a performance score of 28/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 95/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fleeky uses Reviews.io for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Fleeky ranks #350 out of 1155 stores we track. This places them in the top 30% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
