Back to Directory

Ben Anna || Optimized

ben-anna.de

Ben & Anna is a sustainable beauty and personal care brand offering vegan, PETA-approved, and plastic-free products. Their range includes deodorant, toothpaste, hair care, lip care, and body care items with an emphasis on eco-conscious practices and minimal packaging waste.

Visit Store

Performance Needs Attention

This store scores 36/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

79

Collections

30

Pages

24

Blog Posts

61

CommerceRank Score

Overall store health assessment based on 5 key factors

D

40/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 18 points below Beauty & Skincare category average (54)
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#14864 / 16375

Faster than 9% of stores

Beauty & Skincare Ranking

#747 / 859

Top 87% in category

Category Avg Performance

54

-18 below avg

Category Avg LCP

2.1s

Slower than avg

36

Performance

72

Accessibility

77

SEO

Core Web Vitals

LCPneeds work

3.2s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

124ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#355 in Beauty & Skincare

Above average (top 31%)

82% below average

79 products vs 445 avg

Slower than 87% of Beauty & Skincare stores

PageSpeed score: 36/100

No BNPL options

60% of Beauty & Skincare stores offer PayPal

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products79 / avg 445

82% below average

avg

Collections30 / avg 62

52% below average

avg

Pages24 / avg 33

27% below average

avg

Blog Posts61 / avg 52

17% above average

avg

Category Intelligence

How Ben Anna || Optimized compares to other beauty & skincare stores

Insights

  • 60% of Beauty & Skincare stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 31% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Basic stack

No review platform (39% of category uses one)No BNPL detected (67% of category offers BNPL)

Business Sophistication

Early stage

International

Store Timeline & History

Feb 2026

79 products30 collections24 pages61 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Ben Anna || Optimized

Ben Anna || Optimized is a beauty & skincare ecommerce store built on and operating in DE. The store currently offers 79 products organized across 30 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Ben Anna || Optimized uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Ben Anna || Optimized achieves a performance score of 36/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 72/100 for accessibility and 77/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Ben Anna || Optimized has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal

Competitive Positioning

Within the Beauty & Skincare category, Ben Anna || Optimized ranks #355 out of 1155 stores we track. This places them in the top 31% of beauty & skincare stores by product catalog size.

Last scanned

Feb 24, 2026

Ben Anna || Optimized | Beauty & Skincare Store Analysis | CommerceRank