Beaute21
beaute21.co.uk
Beauté 21 is a luxury beauty and skincare retailer offering expert skincare products, cleansers, moisturizers, serums, and body care items. The store is an authorized stockist of premium skincare brands including ESPA, Environ, Jane Iredale, and Advanced Nutrition Programme, with additional services including salon treatments and gift vouchers.
Products
82
Collections
47
Pages
8
Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
46/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
- Add blog content to improve SEO and engagement
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Skincare Ranking
#6 / 859
Top 1% in category
Category Avg Performance
54
+2 above avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
0.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
73ms
Interaction to Next Paint
Additional Metrics
0.6s
First Contentful Paint
287ms
Time to First Byte
6.3s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#16 in Beauty & Skincare
Top 1% of stores
82% below average
82 products vs 445 avg
Faster than 99% of Beauty & Skincare stores
PageSpeed score: 56/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
82% below average
avg
24% below average
avg
76% below average
avg
100% below average
avg
Category Intelligence
How Beaute21 compares to other beauty & skincare stores
0%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Beaute21
Beaute21 is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 82 products organized across 47 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Beaute21 uses the Impulse theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Beaute21 achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Beaute21 has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Beaute21 ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.
Last scanned
Feb 22, 2026
