Hairplusma
hairplusma.com
Hair Plus Massachusetts sells 100% natural hair care products designed to address hair loss, promote growth, and restore hair health. The product line includes droppers and treatment kits that are free from alcohol, parabens, salt, and sulfates, marketed as suitable for men, women, and children.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
87
Collections
5
Pages
4
Blog Posts
37
CommerceRank Score
Overall store health assessment based on 5 key factors
51/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13113 / 16375
Faster than 20% of stores
Beauty & Skincare Ranking
#621 / 859
Top 72% in category
Category Avg Performance
54
-9 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#327 in Beauty & Skincare
Above average (top 28%)
80% below average
87 products vs 445 avg
Slower than 72% of Beauty & Skincare stores
PageSpeed score: 45/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
80% below average
avg
92% below average
avg
88% below average
avg
29% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 28% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Hairplusma
Hairplusma is a beauty & skincare ecommerce store built on Shopify and operating in GB. The store currently offers 87 products organized across 5 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Hairplusma uses the Debut theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.
Performance Analysis
Based on Google PageSpeed Insights, Hairplusma achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 72/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Hairplusma has not implemented a third-party review platform and offers PayPal, Afterpay for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Hairplusma ranks #327 out of 1155 stores we track. This places them in the top 28% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
