Earthharbor
earthharbor.com
Earth Harbor Naturals is a skincare brand specializing in organic, vegan, cruelty-free skincare formulated with sea-active nutrients and botanical ingredients. The store offers a curated range of products organized by skin type and concern, including cleansers, moisturizers, treatments, sunscreen, and accessories, all produced in small batches with a focus on ethical sourcing and sustainability.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
92
Collections
160
Pages
64
Blog Posts
77
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#12033 / 16375
Faster than 27% of stores
Beauty & Skincare Ranking
#567 / 859
Top 66% in category
Category Avg Performance
54
-5 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.030
Cumulative Layout Shift
154ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#314 in Beauty & Skincare
Above average (top 27%)
79% below average
92 products vs 445 avg
Slower than 66% of Beauty & Skincare stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
79% below average
avg
158% above average
avg
94% above average
avg
48% above average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 27% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Earthharbor
Earthharbor is a beauty & skincare ecommerce store built on Shopify and operating in GB. The store currently offers 92 products organized across 160 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Earthharbor uses the Palo Alto theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Earthharbor achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Earthharbor uses Yotpo for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Earthharbor ranks #314 out of 1155 stores we track. This places them in the top 27% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
