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Beautyshop

shopify

beautyshop.direct

Beauty & Cosmetics
Bespoke
ZA / GBP
TrustPilot
PayPal +1
Visit Store

Performance Needs Attention

This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

67

Collections

10

Pages

18

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

57/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content12/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 10 points below Beauty & Cosmetics category average (56)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#12797 / 16375

Faster than 22% of stores

Beauty & Cosmetics Ranking

#297 / 403

Top 74% in category

Category Avg Performance

56

-10 below avg

Category Avg LCP

1.9s

46

Performance

93

Accessibility

85

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

7.0s

Speed Index

Store Audit

Actionable insights compared to 572 Beauty & Cosmetics stores

#239 in Beauty & Cosmetics

Above average (top 42%)

79% below average

67 products vs 315 avg

Slower than 74% of Beauty & Cosmetics stores

PageSpeed score: 46/100

Category Benchmarks

Compared to 572 stores in Beauty & Cosmetics

Products67 / avg 315

79% below average

avg

Collections10 / avg 52

81% below average

avg

Pages18 / avg 19

5% below average

avg

Blog Posts3 / avg 27

89% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

PayPal
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Above average catalog size

Top 42% by catalog size

Content Investment

low

Basic content (18 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

67 products10 collections18 pages3 blogs

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About Beautyshop

Beautyshop is a beauty & cosmetics ecommerce store built on shopify and operating in ZA. The store currently offers 67 products organized across 10 collections, making it comparable in size for the beauty & cosmetics category.

Theme and Design

Beautyshop uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Beautyshop achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Beautyshop uses TrustPilot for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Beauty & Cosmetics category, Beautyshop ranks #239 out of 572 stores we track. This places them in the top 42% of beauty & cosmetics stores by product catalog size.

Last scanned

Feb 20, 2026

Beautyshop | Beauty & Cosmetics Store Analysis | CommerceRank