Blockshop
beetsandapples.com
Beets & Apples is an artisan beauty and home fragrance brand offering handmade natural products including soaps, signature candles, and home fragrances. All products are created in Virginia using high-quality, pure ingredients with thematic collections for gifts and occasions.
Performance Needs Attention
This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
45
Collections
34
Pages
9
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
37/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Beauty & Skincare category average (54)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#14703 / 16375
Faster than 10% of stores
Beauty & Skincare Ranking
#735 / 859
Top 86% in category
Category Avg Performance
54
-17 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#512 in Beauty & Skincare
Above average (top 44%)
90% below average
45 products vs 445 avg
Slower than 86% of Beauty & Skincare stores
PageSpeed score: 37/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
90% below average
avg
45% below average
avg
73% below average
avg
96% below average
avg
Category Intelligence
How Blockshop compares to other beauty & skincare stores
0%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
BlockshopType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 44% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Blockshop
Blockshop is a beauty & skincare ecommerce store built on and operating in US. The store currently offers 45 products organized across 34 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Blockshop uses the Blockshop theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Blockshop achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 71/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Blockshop has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Blockshop ranks #512 out of 1155 stores we track. This places them in the top 44% of beauty & skincare stores by product catalog size.
Last scanned
Feb 24, 2026
