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Saltandstone

shopify

saltandstone.com

SALT & STONE is a beauty and skincare brand offering aluminum-free deodorants, body washes, body mists, body oils, body creams, lotions, hand creams, facial cleansers, and scented candles. The brand is known for award-winning fragrances like Santal & Vetiver and Bergamot & Hinoki, positioning itself as a high-performance personal care and skincare line.

Beauty & Skincare
Dawn
US / USD
Pipe +4
Visit Store

Performance Needs Attention

This store scores 27/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

43

Collections

55

Pages

49

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

D

53/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content13/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 27 points below Beauty & Skincare category average (54)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#15888 / 16375

Faster than 3% of stores

Beauty & Skincare Ranking

#825 / 859

Top 96% in category

Category Avg Performance

54

-27 below avg

Category Avg LCP

2.1s

Faster than avg

27

Performance

100

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.9s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

144ms

Interaction to Next Paint

Additional Metrics

FCPneeds work

1.8s

First Contentful Paint

TTFBgood

562ms

Time to First Byte

SIpoor

24.6s

Speed Index

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#526 in Beauty & Skincare

Above average (top 46%)

90% below average

43 products vs 445 avg

Slower than 96% of Beauty & Skincare stores

PageSpeed score: 27/100

-644 products

Over the past year

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products43 / avg 445

90% below average

avg

Collections55 / avg 62

11% below average

avg

Pages49 / avg 33

48% above average

avg

Blog Posts2 / avg 52

96% below average

avg

Theme & Design

Theme Name

Dawn

Type

Theme Store

Theme Store ID

887

Tech Stack

Platform

shopify

Payment / Finance

Pipe
PayPal
Klarna
Afterpay
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Declining (-94%)

Tracking History

1+ year

Since Dec 2024

Market Position

Above average catalog size

Top 46% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

No review platform (39% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

43 products55 collections49 pages2 blogs

Jul 2025

460 products675 collections555 pages45 blogs

Jun 2025

419 products602 collections490 pages42 blogs

May 2025

574 products644 collections490 pages42 blogs

Apr 2025

596 products644 collections476 pages42 blogs

Mar 2025

666 products560 collections462 pages42 blogs

Mar 2025

687 products686 collections462 pages42 blogs

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About Saltandstone

Saltandstone is a beauty & skincare ecommerce store built on shopify and operating in US. The store currently offers 43 products organized across 55 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Saltandstone uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.

Performance Analysis

Based on Google PageSpeed Insights, Saltandstone achieves a performance score of 27/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 100/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Saltandstone has not implemented a third-party review platform and offers Pipe, PayPal, Klarna, Afterpay, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Beauty & Skincare category, Saltandstone ranks #526 out of 1155 stores we track. This places them in the top 46% of beauty & skincare stores by product catalog size. Over the past year, the store has reduced its catalog by 644 products.

Last scanned

Feb 18, 2026

Saltandstone | Beauty & Skincare Store Analysis | CommerceRank