Capemaysoapcompany
capemaysoapcompany.com
Cape May Soap Company crafts premium handmade, all-natural soaps in small batches, along with complementary bath and body products including liquid soaps, salves, bath soaks, lotions, and sea wool sponges. The brand emphasizes quality craftsmanship and natural ingredients with a satisfaction guarantee.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
44
Collections
5
Pages
7
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
54/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Beauty & Skincare category average (54)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#14386 / 16375
Faster than 12% of stores
Beauty & Skincare Ranking
#708 / 859
Top 82% in category
Category Avg Performance
54
-15 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#524 in Beauty & Skincare
Above average (top 45%)
90% below average
44 products vs 445 avg
Slower than 82% of Beauty & Skincare stores
PageSpeed score: 39/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
90% below average
avg
92% below average
avg
79% below average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 45% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Capemaysoapcompany
Capemaysoapcompany is a beauty & skincare ecommerce store built on Shopify and operating in US. The store currently offers 44 products organized across 5 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Capemaysoapcompany uses the Providence theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Capemaysoapcompany achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 82/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Capemaysoapcompany uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Capemaysoapcompany ranks #524 out of 1155 stores we track. This places them in the top 45% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
