Bellsbicycles
bellsbicycles.co.uk
Bell's Bicycles is a cycling specialty retailer based in Hastings that sells premium everyday bicycles from carefully curated makers including Pashley, Gazelle, BLB, and TokyoBike. The shop offers a range of cycling accessories and repair services, positioning itself as a community-driven bike shop focused on comfort, reliability, and quality craftsmanship.
Products
349
Collections
67
Pages
160
Blog Posts
43
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Sports & Outdoors Ranking
#3 / 716
Top 0% in category
Category Avg Performance
56
-1 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.100
Cumulative Layout Shift
83ms
Interaction to Next Paint
Additional Metrics
0.8s
First Contentful Paint
379ms
Time to First Byte
6.9s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#9 in Sports & Outdoors
Top 1% of stores
64% below average
349 products vs 976 avg
Faster than 100% of Sports & Outdoors stores
PageSpeed score: 55/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
64% below average
avg
56% below average
avg
452% above average
avg
30% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (43 blogs, 160 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Bellsbicycles
Bellsbicycles is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 349 products organized across 67 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Bellsbicycles uses the Narrative theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Bellsbicycles achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 74/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bellsbicycles has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Bellsbicycles ranks #9 out of 1076 stores we track. This places them in the top 1% of sports & outdoors stores by product catalog size.
Last scanned
Feb 22, 2026
