Fuelsport
fuelsport.shop
Fuel Hockey is a field hockey brand offering a curated selection of hockey sticks across multiple ranges (ENZI, GEIM, KROTO), stick bags, protective gear, and apparel. The store caters to individual players and provides team kit solutions and club shop services for schools, universities, and hockey clubs.
Performance Needs Attention
This store scores 47/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
373
Collections
28
Pages
18
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#12508 / 16375
Faster than 24% of stores
Sports & Outdoors Ranking
#536 / 716
Top 75% in category
Category Avg Performance
56
-9 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#313 in Sports & Outdoors
Above average (top 29%)
62% below average
373 products vs 976 avg
Slower than 75% of Sports & Outdoors stores
PageSpeed score: 47/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
62% below average
avg
82% below average
avg
38% below average
avg
95% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 29% by catalog size
low
Basic content (18 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
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About Fuelsport
Fuelsport is a sports & outdoors ecommerce store built on Shopify and operating in GB. The store currently offers 373 products organized across 28 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Fuelsport uses the Brooklyn theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fuelsport achieves a performance score of 47/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fuelsport has not implemented a third-party review platform and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Fuelsport ranks #313 out of 1076 stores we track. This places them in the top 29% of sports & outdoors stores by product catalog size.
Last scanned
Feb 25, 2026
