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Vibrams

shopify

vibrams.co.uk

Barefoot Junkie is a UK specialist retailer of Vibram FiveFingers toe shoes, barefoot footwear, and technical toe socks. The store offers expert advice on minimalist footwear, competitive pricing with fast UK delivery, and a 45-day return policy for customers seeking performance-oriented barefoot running and outdoor shoes.

Sports & Outdoors
Focal
GB / GBP
Payoneer Capital Advance +4
Visit Store

Products

375

Collections

189

Pages

64

Blog Posts

101

CommerceRank Score

Overall store health assessment based on 5 key factors

C

62/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content15/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#6704 / 16375

Faster than 59% of stores

Sports & Outdoors Ranking

#264 / 716

Top 37% in category

Category Avg Performance

56

+5 above avg

Category Avg LCP

1.7s

Slower than avg

61

Performance

83

Accessibility

75

SEO

Core Web Vitals

LCPgood

1.9s

Largest Contentful Paint

CLSgood

0.010

Cumulative Layout Shift

INPgood

185ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.6s

First Contentful Paint

TTFBgood

354ms

Time to First Byte

SIneeds work

4.7s

Speed Index

Store Audit

Actionable insights compared to 1076 Sports & Outdoors stores

#311 in Sports & Outdoors

Above average (top 29%)

62% below average

375 products vs 976 avg

Faster than 63% of Sports & Outdoors stores

PageSpeed score: 61/100

Category Benchmarks

Compared to 1076 stores in Sports & Outdoors

Products375 / avg 976

62% below average

avg

Collections189 / avg 153

24% above average

avg

Pages64 / avg 29

121% above average

avg

Blog Posts101 / avg 61

66% above average

avg

Theme & Design

Theme Name

Focal

Type

Theme Store

Theme Store ID

714

Tech Stack

Platform

shopify

Payment / Finance

Payoneer Capital Advance
PayPal
Klarna
Afterpay
Affirm

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Above average catalog size

Top 29% by catalog size

Content Investment

high

Strong content (101 blogs, 64 pages)

Tech Stack Maturity

Mature stack

No review platform (29% of category uses one)

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

375 products189 collections64 pages101 blogs

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About Vibrams

Vibrams is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 375 products organized across 189 collections, making it comparable in size for the sports & outdoors category.

Theme and Design

Vibrams uses the Focal theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Vibrams achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 83/100 for accessibility and 75/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Vibrams has not implemented a third-party review platform and offers Payoneer Capital Advance, PayPal, Klarna, Afterpay, Affirm for payment flexibility.

Competitive Positioning

Within the Sports & Outdoors category, Vibrams ranks #311 out of 1076 stores we track. This places them in the top 29% of sports & outdoors stores by product catalog size.

Last scanned

Feb 19, 2026

Vibrams | Sports & Outdoors Store Analysis | CommerceRank