Custom_theme
bellyscandleco.com
Belly's Candle Co. is a handcrafted home fragrance brand that creates 100% soy wax candles, wax melts, reed diffusers, linen sprays, and car diffusers in over 75 high-quality fragrance scents. All products are hand-poured and packaged in Howell, New Jersey.
Products
847
Collections
154
Pages
37
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#10139 / 16375
Faster than 38% of stores
Candle & Home Fragrance Ranking
#123 / 186
Top 66% in category
Category Avg Performance
57
-3 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#6 in Candle & Home Fragrance
Top 2% of stores
285% above average
847 products vs 220 avg
Slower than 66% of Candle & Home Fragrance stores
PageSpeed score: 54/100
No BNPL options
67% of Candle & Home Fragrance stores offer PayPal
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
285% above average
avg
228% above average
avg
37% above average
avg
90% below average
avg
Category Intelligence
How Custom_theme compares to other candle & home fragrance stores
Insights
- 67% of Candle & Home Fragrance stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 2% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Custom_theme
Custom_theme is a candle & home fragrance ecommerce store built on and operating in US. The store currently offers 847 products organized across 154 collections, making it larger than average for the candle & home fragrance category.
Theme and Design
Custom_theme uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Custom_theme achieves a performance score of 54/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Custom_theme has not implemented a third-party review platform. Compared to other candle & home fragrance stores, 67% of candle & home fragrance stores offer paypal
Competitive Positioning
Within the Candle & Home Fragrance category, Custom_theme ranks #6 out of 256 stores we track. This places them in the top 2% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 24, 2026
