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Custom_theme

bellyscandleco.com

Belly's Candle Co. is a handcrafted home fragrance brand that creates 100% soy wax candles, wax melts, reed diffusers, linen sprays, and car diffusers in over 75 high-quality fragrance scents. All products are hand-poured and packaged in Howell, New Jersey.

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Products

847

Collections

154

Pages

37

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

55/100

performance12/25 (Needs work)
catalog20/25 (Established)
tech Stack0/20 (Minimal)
theme10/15 (Custom theme)
content13/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#10139 / 16375

Faster than 38% of stores

Candle & Home Fragrance Ranking

#123 / 186

Top 66% in category

Category Avg Performance

57

-3 below avg

Category Avg LCP

1.9s

54

Performance

96

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 256 Candle & Home Fragrance stores

#6 in Candle & Home Fragrance

Top 2% of stores

285% above average

847 products vs 220 avg

Slower than 66% of Candle & Home Fragrance stores

PageSpeed score: 54/100

No BNPL options

67% of Candle & Home Fragrance stores offer PayPal

Category Benchmarks

Compared to 256 stores in Candle & Home Fragrance

Products847 / avg 220

285% above average

avg

Collections154 / avg 47

228% above average

avg

Pages37 / avg 27

37% above average

avg

Blog Posts3 / avg 30

90% below average

avg

Category Intelligence

How Custom_theme compares to other candle & home fragrance stores

Insights

  • 67% of Candle & Home Fragrance stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Top 10% largest catalog

Top 2% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Basic stack

No review platform (34% of category uses one)No BNPL detected (73% of category offers BNPL)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

847 products154 collections37 pages3 blogs

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About Custom_theme

Custom_theme is a candle & home fragrance ecommerce store built on and operating in US. The store currently offers 847 products organized across 154 collections, making it larger than average for the candle & home fragrance category.

Theme and Design

Custom_theme uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Custom_theme achieves a performance score of 54/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Custom_theme has not implemented a third-party review platform. Compared to other candle & home fragrance stores, 67% of candle & home fragrance stores offer paypal

Competitive Positioning

Within the Candle & Home Fragrance category, Custom_theme ranks #6 out of 256 stores we track. This places them in the top 2% of candle & home fragrance stores by product catalog size.

Last scanned

Feb 24, 2026

Custom_theme | Candle & Home Fragrance Store Analysis | CommerceRank