Nestnewyork
nestnewyork.com
NEST NEW YORK is a luxury home fragrance brand specializing in scented candles, diffusers, and complementary body care products including soaps, lotions, and perfumes. The store positions itself as a lifestyle brand that elevates mood through carefully curated fragrances and gift collections designed to transform everyday spaces.
Performance Needs Attention
This store scores 3/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
979
Collections
720
Pages
423
Blog Posts
9
CommerceRank Score
Overall store health assessment based on 5 key factors
69/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 54 points below Candle & Home Fragrance category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#16285 / 16375
Faster than 1% of stores
Candle & Home Fragrance Ranking
#186 / 186
Top 100% in category
Category Avg Performance
57
-54 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.3s
Largest Contentful Paint
0.060
Cumulative Layout Shift
137ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#5 in Candle & Home Fragrance
Top 2% of stores
345% above average
979 products vs 220 avg
Slower than 100% of Candle & Home Fragrance stores
PageSpeed score: 3/100
+323 products
Over the past 6 months
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
345% above average
avg
1432% above average
avg
1467% above average
avg
70% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+49%)
Added 39 products last month
1+ year
Since Dec 2024
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (9 blogs, 423 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
Mar 2025
Theme changed from Release/4.15.0 to Release/4.16.0
Jan 2025
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About Nestnewyork
Nestnewyork is a candle & home fragrance ecommerce store built on shopify and operating in US. The store currently offers 979 products organized across 720 collections, making it larger than average for the candle & home fragrance category.
Theme and Design
Nestnewyork uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Nestnewyork achieves a performance score of 3/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 75/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Nestnewyork uses Yotpo for customer reviews and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Candle & Home Fragrance category, Nestnewyork ranks #5 out of 256 stores we track. This places them in the top 2% of candle & home fragrance stores by product catalog size. Over the past 6 months, the store has grown its catalog by 323 products.
Last scanned
Feb 18, 2026
