Back to Directory

Directcandlesupply

Shopify

directcandlesupply.com

Direct Candle Supply is a wholesale supplier of candle-making materials based in Houston, Texas. They offer a comprehensive range of waxes (paraffin, soy, coconut blends, beeswax, palm wax), fragrance oils, wicks, containers, dyes, and other candle-making supplies and kits for both hobbyists and commercial candle makers.

Visit Store

Products

141

Collections

15

Pages

5

Blog Posts

8

CommerceRank Score

Overall store health assessment based on 5 key factors

C

58/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content11/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#6123 / 16375

Faster than 63% of stores

Candle & Home Fragrance Ranking

#65 / 186

Top 35% in category

Category Avg Performance

57

+6 above avg

Category Avg LCP

1.9s

Slower than avg

63

Performance

72

Accessibility

85

SEO

Core Web Vitals

LCPgood

2.2s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 256 Candle & Home Fragrance stores

#61 in Candle & Home Fragrance

Top 24% of stores

36% below average

141 products vs 220 avg

Faster than 65% of Candle & Home Fragrance stores

PageSpeed score: 63/100

Category Benchmarks

Compared to 256 stores in Candle & Home Fragrance

Products141 / avg 220

36% below average

avg

Collections15 / avg 47

68% below average

avg

Pages5 / avg 27

81% below average

avg

Blog Posts8 / avg 30

73% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

0

Tech Stack

Platform

Shopify

Payment / Finance

PayPal
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Larger than 75% of category

Top 24% by catalog size

Content Investment

low

Basic content (5 pages)

Tech Stack Maturity

Mature stack

No review platform (34% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

141 products15 collections5 pages8 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Directcandlesupply

Directcandlesupply is a candle & home fragrance ecommerce store built on Shopify and operating in US. The store currently offers 141 products organized across 15 collections, making it comparable in size for the candle & home fragrance category.

Theme and Design

Directcandlesupply uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Directcandlesupply achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 72/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Directcandlesupply has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Candle & Home Fragrance category, Directcandlesupply ranks #61 out of 256 stores we track. This places them in the top 24% of candle & home fragrance stores by product catalog size.

Last scanned

Feb 25, 2026

Directcandlesupply | Candle & Home Fragrance Store Analysis | CommerceRank