Ellaandi
ellaandi.co.uk
Ella and I is a UK-based home fragrance retailer specializing in hand-poured gel wax melts and jelly wax melts. The store offers vegan, cruelty-free fragrance products including wax burners, room sprays, bath and body items, car diffusers, and subscription boxes, positioning itself as a premium alternative to traditional wax melts with longer-lasting scents.
Products
145
Collections
32
Pages
28
Blog Posts
14
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Candle & Home Fragrance Ranking
#2 / 186
Top 1% in category
Category Avg Performance
57
-3 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
141ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
509ms
Time to First Byte
9.4s
Speed Index
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#2 in Candle & Home Fragrance
Top 1% of stores
34% below average
145 products vs 220 avg
Faster than 99% of Candle & Home Fragrance stores
PageSpeed score: 54/100
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
34% below average
avg
32% below average
avg
4% above average
avg
53% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Ellaandi
Ellaandi is a candle & home fragrance ecommerce store built on shopify and operating in US. The store currently offers 145 products organized across 32 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Ellaandi uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ellaandi achieves a performance score of 54/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ellaandi has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Candle & Home Fragrance category, Ellaandi ranks #2 out of 256 stores we track. This places them in the top 1% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 22, 2026
