Back to Directory

Aeolidia

bjnaturals.com

MAFU is a botanical beauty and skincare brand offering 100% plant-based products including facial care, body care, botanical perfumes, essential oils, and diffusers. The store focuses on natural, plant-derived ingredients to nourish skin and body wellness.

Visit Store

Products

63

Collections

9

Pages

6

Blog Posts

114

CommerceRank Score

Overall store health assessment based on 5 key factors

D

43/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme10/15 (Custom theme)
content11/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#8494 / 16375

Faster than 48% of stores

Beauty & Skincare Ranking

#353 / 859

Top 41% in category

Category Avg Performance

54

+4 above avg

Category Avg LCP

2.1s

58

Performance

86

Accessibility

85

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#427 in Beauty & Skincare

Above average (top 37%)

86% below average

63 products vs 445 avg

Faster than 59% of Beauty & Skincare stores

PageSpeed score: 58/100

No BNPL options

60% of Beauty & Skincare stores offer PayPal

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products63 / avg 445

86% below average

avg

Collections9 / avg 62

85% below average

avg

Pages6 / avg 33

82% below average

avg

Blog Posts114 / avg 52

119% above average

avg

Category Intelligence

How Aeolidia compares to other beauty & skincare stores

Insights

  • 60% of Beauty & Skincare stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 37% by catalog size

Content Investment

high

Strong content (114 blogs, 6 pages)

Tech Stack Maturity

Basic stack

No review platform (39% of category uses one)No BNPL detected (67% of category offers BNPL)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

63 products9 collections6 pages114 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Aeolidia

Aeolidia is a beauty & skincare ecommerce store built on and operating in US. The store currently offers 63 products organized across 9 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Aeolidia uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Aeolidia achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Aeolidia has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal

Competitive Positioning

Within the Beauty & Skincare category, Aeolidia ranks #427 out of 1155 stores we track. This places them in the top 37% of beauty & skincare stores by product catalog size.

Last scanned

Feb 24, 2026

Aeolidia | Beauty & Skincare Store Analysis | CommerceRank