Mafu
mafu.life
MAFU offers 100% pure plant-based botanical skincare and body care products, including face care, body oils, essential oil blends, botanical perfumes, and herbal tea infusions. The brand focuses on natural, plant-derived ingredients to nourish both skin and overall wellness.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
63
Collections
9
Pages
6
Blog Posts
114
CommerceRank Score
Overall store health assessment based on 5 key factors
36/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Beauty & Skincare category average (54)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13583 / 16375
Faster than 17% of stores
Beauty & Skincare Ranking
#649 / 859
Top 76% in category
Category Avg Performance
54
-11 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#428 in Beauty & Skincare
Above average (top 37%)
86% below average
63 products vs 445 avg
Slower than 76% of Beauty & Skincare stores
PageSpeed score: 43/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
86% below average
avg
85% below average
avg
82% below average
avg
119% above average
avg
Category Intelligence
How Mafu compares to other beauty & skincare stores
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 37% by catalog size
high
Strong content (114 blogs, 6 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Mafu
Mafu is a beauty & skincare ecommerce store built on Shopify and operating in US. The store currently offers 63 products organized across 9 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Mafu uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Mafu achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Mafu has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Mafu ranks #428 out of 1155 stores we track. This places them in the top 37% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
