Diviofficial
diviofficial.com
Divi is a scalp and hair health brand offering clean and effective products designed to promote healthier, fuller-looking hair. Their product range includes award-winning scalp serums and scalp-nourishing kits formulated to support scalp and hair wellness.
Performance Needs Attention
This store scores 34/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
58
Collections
50
Pages
54
Blog Posts
148
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 20 points below Beauty & Skincare category average (54)
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#15123 / 16375
Faster than 8% of stores
Beauty & Skincare Ranking
#763 / 859
Top 89% in category
Category Avg Performance
54
-20 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
159ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#449 in Beauty & Skincare
Above average (top 39%)
87% below average
58 products vs 445 avg
Slower than 89% of Beauty & Skincare stores
PageSpeed score: 34/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
87% below average
avg
19% below average
avg
64% above average
avg
185% above average
avg
Category Intelligence
How Diviofficial compares to other beauty & skincare stores
11%
of Beauty & Skincare stores use Yotpo
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Business Profile
Store maturity and operational indicators
Stable
1+ year
Since Dec 2024
Above average catalog size
Top 39% by catalog size
high
Strong content (148 blogs, 54 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Mar 2025
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About Diviofficial
Diviofficial is a beauty & skincare ecommerce store built on shopify and operating in US. The store currently offers 58 products organized across 50 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Diviofficial uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Diviofficial achieves a performance score of 34/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 84/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Diviofficial uses Yotpo for customer reviews. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Diviofficial ranks #449 out of 1155 stores we track. This places them in the top 39% of beauty & skincare stores by product catalog size.
Last scanned
Feb 18, 2026
