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Amylloyd

shopify

amylloyd.co.uk

Amy Lloyd Jewellery is a fine jewellery retailer specializing in traditionally handcrafted pieces, including engagement rings, wedding rings, women's and men's rings, necklaces, tiaras, and hair ornaments. The brand emphasizes eco-conscious practices and bespoke commissions alongside their curated collections.

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Products

52

Collections

7

Pages

9

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

54/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme12/15 (Popular theme)
content10/15 (Good)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Jewellery & Watches Ranking

#1 / 758

Top 0% in category

Category Avg Performance

57

+8 above avg

Category Avg LCP

1.8s

65

Performance

100

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

5.9s

Speed Index

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#6 in Jewellery & Watches

Top 1% of stores

94% below average

52 products vs 802 avg

Faster than 100% of Jewellery & Watches stores

PageSpeed score: 65/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products52 / avg 802

94% below average

avg

Collections7 / avg 72

90% below average

avg

Pages9 / avg 28

68% below average

avg

Blog Posts3 / avg 46

93% below average

avg

Theme & Design

Theme Name

Brooklyn

Type

Theme Store

Theme Store ID

730

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (9 pages)

Tech Stack Maturity

Mature stack

No review platform (25% of category uses one)

Business Sophistication

Emerging

InternationalLegacy Theme

Store Timeline & History

Feb 2026

52 products7 collections9 pages3 blogs

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About Amylloyd

Amylloyd is a jewellery & watches ecommerce store built on shopify and operating in US. The store currently offers 52 products organized across 7 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

Amylloyd uses the Brooklyn theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Amylloyd achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Amylloyd has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Amylloyd ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.

Last scanned

Feb 22, 2026

Amylloyd | Jewellery & Watches Store Analysis | CommerceRank