Back to Directory

Detroitwatchco

Shopify

detroitwatchco.com

Detroit Watch Company manufactures hand-assembled luxury timepieces featuring Swiss automatic movements, designed and assembled in Detroit with small-batch craftsmanship. The brand offers limited-edition watch collections inspired by Detroit's heritage, along with watch accessories and maintenance services.

Jewellery & Watches
Dawn
US / USD
judge.me
PayPal +1
Visit Store

Products

52

Collections

9

Pages

7

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

66/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack20/20 (Complete)
theme15/15 (Top 5 theme)
content9/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#7117 / 16375

Faster than 57% of stores

Jewellery & Watches Ranking

#331 / 758

Top 44% in category

Category Avg Performance

57

+4 above avg

Category Avg LCP

1.8s

Faster than avg

61

Performance

93

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.1s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

80ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#823 in Jewellery & Watches

Below 76% of stores

94% below average

52 products vs 802 avg

Faster than 56% of Jewellery & Watches stores

PageSpeed score: 61/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products52 / avg 802

94% below average

avg

Collections9 / avg 72

88% below average

avg

Pages7 / avg 28

75% below average

avg

Blog Posts3 / avg 46

93% below average

avg

Theme & Design

Theme Name

Dawn

Type

Theme Store

Theme Store ID

887

Tech Stack

Platform

Shopify

Reviews Platform

judge.me

Payment / Finance

PayPal
Affirm

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Smaller catalog (bottom 25%)

Top 76% by catalog size

Content Investment

low

Basic content (7 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

52 products9 collections7 pages3 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Detroitwatchco

Detroitwatchco is a jewellery & watches ecommerce store built on Shopify and operating in US. The store currently offers 52 products organized across 9 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

Detroitwatchco uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of jewellery & watches stores.

Performance Analysis

Based on Google PageSpeed Insights, Detroitwatchco achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Detroitwatchco uses judge.me for customer reviews and offers PayPal, Affirm for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Detroitwatchco ranks #823 out of 1082 stores we track. This places them in the top 76% of jewellery & watches stores by product catalog size.

Last scanned

Feb 25, 2026

Detroitwatchco | Jewellery & Watches Store Analysis | CommerceRank