Detroitwatchco
detroitwatchco.com
Detroit Watch Company manufactures hand-assembled luxury timepieces featuring Swiss automatic movements, designed and assembled in Detroit with small-batch craftsmanship. The brand offers limited-edition watch collections inspired by Detroit's heritage, along with watch accessories and maintenance services.
Products
52
Collections
9
Pages
7
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
66/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#7117 / 16375
Faster than 57% of stores
Jewellery & Watches Ranking
#331 / 758
Top 44% in category
Category Avg Performance
57
+4 above avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
80ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#823 in Jewellery & Watches
Below 76% of stores
94% below average
52 products vs 802 avg
Faster than 56% of Jewellery & Watches stores
PageSpeed score: 61/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
94% below average
avg
88% below average
avg
75% below average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 76% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Jewellery & Watches Stores
Other jewellery & watches stores with similar size
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About Detroitwatchco
Detroitwatchco is a jewellery & watches ecommerce store built on Shopify and operating in US. The store currently offers 52 products organized across 9 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Detroitwatchco uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, Detroitwatchco achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Detroitwatchco uses judge.me for customer reviews and offers PayPal, Affirm for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Detroitwatchco ranks #823 out of 1082 stores we track. This places them in the top 76% of jewellery & watches stores by product catalog size.
Last scanned
Feb 25, 2026
