Bluevanilla
bluevanilla.com
Blue Vanilla is a women's fashion retailer specializing in contemporary, on-trend clothing including dresses, jumpsuits, maxi tops, knitwear, trousers, and skirts. The store caters to fashion-forward shoppers and offers free UK delivery on orders over £30.
Performance Needs Attention
This store scores 40/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
15,127
-1,876Collections
588
-21Pages
238
Blog Posts
217
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13998 / 16375
Faster than 15% of stores
Fashion & Clothing Ranking
#2557 / 2989
Top 86% in category
Category Avg Performance
57
-17 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.5s
Largest Contentful Paint
0.000
Cumulative Layout Shift
95ms
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
442ms
Time to First Byte
9.9s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#34 in Fashion & Clothing
Top 1% of stores
1747% above average
15,127 products vs 819 avg
Slower than 86% of Fashion & Clothing stores
PageSpeed score: 40/100
+4,207 products
Over the past 6 months
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
1747% above average
avg
532% above average
avg
480% above average
avg
578% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+39%)
Removed 1876 products last month
1+ year
Since Jan 2025
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (217 blogs, 238 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Bluevanilla
Bluevanilla is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 15,127 products organized across 588 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Bluevanilla uses the Symmetry theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Bluevanilla achieves a performance score of 40/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bluevanilla has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Bluevanilla ranks #34 out of 4419 stores we track. This places them in the top 1% of fashion & clothing stores by product catalog size. Over the past 6 months, the store has grown its catalog by 4,207 products.
Last scanned
Feb 18, 2026
