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Bluevanilla

shopify

bluevanilla.com

Blue Vanilla is a women's fashion retailer specializing in contemporary, on-trend clothing including dresses, jumpsuits, maxi tops, knitwear, trousers, and skirts. The store caters to fashion-forward shoppers and offers free UK delivery on orders over £30.

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Performance Needs Attention

This store scores 40/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

15,127

-1,876

Collections

588

-21

Pages

238

Blog Posts

217

CommerceRank Score

Overall store health assessment based on 5 key factors

C

67/100

performance5/25 (Poor)
catalog25/25 (Large catalog)
tech Stack10/20 (Partial)
theme12/15 (Popular theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 17 points below Fashion & Clothing category average (57)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#13998 / 16375

Faster than 15% of stores

Fashion & Clothing Ranking

#2557 / 2989

Top 86% in category

Category Avg Performance

57

-17 below avg

Category Avg LCP

1.9s

Slower than avg

40

Performance

85

Accessibility

92

SEO

Core Web Vitals

LCPneeds work

2.5s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

95ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.2s

First Contentful Paint

TTFBgood

442ms

Time to First Byte

SIpoor

9.9s

Speed Index

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#34 in Fashion & Clothing

Top 1% of stores

1747% above average

15,127 products vs 819 avg

Slower than 86% of Fashion & Clothing stores

PageSpeed score: 40/100

+4,207 products

Over the past 6 months

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products15,127 / avg 819

1747% above average

avg

Collections588 / avg 93

532% above average

avg

Pages238 / avg 41

480% above average

avg

Blog Posts217 / avg 32

578% above average

avg

Theme & Design

Theme Name

Symmetry

Type

Theme Store

Theme Store ID

568

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Growing (+39%)

Removed 1876 products last month

Tracking History

1+ year

Since Jan 2025

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

high

Strong content (217 blogs, 238 pages)

Tech Stack Maturity

Mature stack

No review platform (23% of category uses one)

Business Sophistication

Established

InternationalModern Theme

Store Timeline & History

Jul 2025

15,127 products588 collections238 pages217 blogs

Jun 2025

17,003 products609 collections238 pages217 blogs

May 2025

11,235 products609 collections231 pages182 blogs

Apr 2025

11,235 products616 collections217 pages182 blogs

Mar 2025

10,892 products609 collections210 pages182 blogs

Mar 2025

10,920 products609 collections210 pages182 blogs

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About Bluevanilla

Bluevanilla is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 15,127 products organized across 588 collections, making it larger than average for the fashion & clothing category.

Theme and Design

Bluevanilla uses the Symmetry theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Bluevanilla achieves a performance score of 40/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Bluevanilla has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Bluevanilla ranks #34 out of 4419 stores we track. This places them in the top 1% of fashion & clothing stores by product catalog size. Over the past 6 months, the store has grown its catalog by 4,207 products.

Last scanned

Feb 18, 2026

Bluevanilla | Fashion & Clothing Store Analysis | CommerceRank