Charismousa
charismousa.com
Charismo USA is a natural hair care brand offering minoxidil-free anti-thinning products developed by trichologists. Their product lines, including CLEANSE and DEKO collections, feature clinically-backed ingredients designed to support hair volume, strength, and appearance.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
13
Collections
6
Pages
19
Blog Posts
22
CommerceRank Score
Overall store health assessment based on 5 key factors
31/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Beauty & Skincare category average (54)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13987 / 16375
Faster than 15% of stores
Beauty & Skincare Ranking
#679 / 859
Top 79% in category
Category Avg Performance
54
-13 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.010
Cumulative Layout Shift
148ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#851 in Beauty & Skincare
Below 74% of stores
97% below average
13 products vs 445 avg
Slower than 79% of Beauty & Skincare stores
PageSpeed score: 41/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
97% below average
avg
90% below average
avg
42% below average
avg
58% below average
avg
Category Intelligence
How Charismousa compares to other beauty & skincare stores
0%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
Charismo New Website 2025
Type
Theme Store
Theme Store ID
2698
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 74% by catalog size
low
Basic content (19 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Charismousa
Charismousa is a beauty & skincare ecommerce store built on Shopify and operating in US. The store currently offers 13 products organized across 6 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Charismousa uses the Charismo New Website 2025 theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Charismousa achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Charismousa has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Charismousa ranks #851 out of 1155 stores we track. This places them in the top 74% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
