Baeo
baeo.com
BĀEO is an organic skincare brand that creates plant-based, minimalist formulas specifically designed for sensitive skin. The women-owned company emphasizes natural ingredients and sustainability, offering a curated range of skincare essentials and gift sets for conscious beauty consumers.
Products
14
Collections
4
Pages
29
Blog Posts
20
CommerceRank Score
Overall store health assessment based on 5 key factors
39/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#4270 / 16375
Faster than 74% of stores
Beauty & Skincare Ranking
#187 / 859
Top 22% in category
Category Avg Performance
54
+13 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#840 in Beauty & Skincare
Below 73% of stores
97% below average
14 products vs 445 avg
Faster than 78% of Beauty & Skincare stores
PageSpeed score: 67/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
97% below average
avg
94% below average
avg
12% below average
avg
62% below average
avg
Category Intelligence
How Baeo compares to other beauty & skincare stores
0%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
PipelineType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 73% by catalog size
low
Basic content (29 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Baeo
Baeo is a beauty & skincare ecommerce store built on and operating in US. The store currently offers 14 products organized across 4 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Baeo uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Baeo achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Baeo has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Baeo ranks #840 out of 1155 stores we track. This places them in the top 73% of beauty & skincare stores by product catalog size.
Last scanned
Feb 24, 2026
