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Chitchatuk

shopify

chitchatuk.co.uk

Chit Chat is a UK-based beauty and cosmetics retailer specializing in vegan-friendly makeup kits, bath and body products, and hair accessories. The store targets both general consumers and children with curated gift sets, treats under £10, and intentionally designed beauty products with a focus on sustainable, ethical sourcing.

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Products

45

Collections

12

Pages

10

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

D

53/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content11/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Beauty & Cosmetics Ranking

#1 / 403

Top 0% in category

Category Avg Performance

56

+13 above avg

Category Avg LCP

1.9s

69

Performance

83

Accessibility

85

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIneeds work

5.5s

Speed Index

Store Audit

Actionable insights compared to 572 Beauty & Cosmetics stores

#3 in Beauty & Cosmetics

Top 1% of stores

86% below average

45 products vs 315 avg

Faster than 100% of Beauty & Cosmetics stores

PageSpeed score: 69/100

Category Benchmarks

Compared to 572 stores in Beauty & Cosmetics

Products45 / avg 315

86% below average

avg

Collections12 / avg 52

77% below average

avg

Pages10 / avg 19

47% below average

avg

Blog Posts2 / avg 27

93% below average

avg

Theme & Design

Theme Name

Fabric

Type

Theme Store

Theme Store ID

3622

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (10 pages)

Tech Stack Maturity

Developing stack

No review platform (32% of category uses one)

Business Sophistication

Emerging

Modern Theme

Store Timeline & History

Feb 2026

45 products12 collections10 pages2 blogs

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About Chitchatuk

Chitchatuk is a beauty & cosmetics ecommerce store built on shopify and operating in GB. The store currently offers 45 products organized across 12 collections, making it comparable in size for the beauty & cosmetics category.

Theme and Design

Chitchatuk uses the Fabric theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Chitchatuk achieves a performance score of 69/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 83/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Chitchatuk has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Beauty & Cosmetics category, Chitchatuk ranks #3 out of 572 stores we track. This places them in the top 1% of beauty & cosmetics stores by product catalog size.

Last scanned

Feb 22, 2026

Chitchatuk | Beauty & Cosmetics Store Analysis | CommerceRank