Wilsonscarpets
wilsonscarpets.com
Wilsons Carpets is a family-owned flooring retailer operating since 1968 across Yorkshire, Lincolnshire, and Nottinghamshire. The store offers a wide selection of carpets, laminate flooring, vinyl flooring, and rugs in various colors and styles, with competitive pricing and local shop locations for measuring and estimates.
Performance Needs Attention
This store scores 29/100 on PageSpeed, which is below the recommended threshold of 50. High layout shift is affecting user experience. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
231
Collections
187
Pages
77
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 27 points below Home Improvement category average (56)
- Fix CLS: Layout shift issues detected - add image dimensions and avoid dynamic content
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Home Improvement Ranking
#2 / 334
Top 1% in category
Category Avg Performance
56
-27 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.450
Cumulative Layout Shift
106ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 503 Home Improvement stores
#4 in Home Improvement
Top 1% of stores
85% below average
231 products vs 1,558 avg
Faster than 99% of Home Improvement stores
PageSpeed score: 29/100
Category Benchmarks
Compared to 503 stores in Home Improvement
85% below average
avg
123% above average
avg
235% above average
avg
95% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (3 blogs, 77 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Home Improvement Stores
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About Wilsonscarpets
Wilsonscarpets is a home improvement ecommerce store built on shopify and operating in GB. The store currently offers 231 products organized across 187 collections, making it comparable in size for the home improvement category.
Theme and Design
Wilsonscarpets uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Wilsonscarpets achieves a performance score of 29/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 82/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Wilsonscarpets has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Home Improvement category, Wilsonscarpets ranks #4 out of 503 stores we track. This places them in the top 1% of home improvement stores by product catalog size.
Last scanned
Feb 23, 2026
