Prologo
prologo.it
Prologo is an Italian cycling brand that manufactures and sells bicycle saddles and cycling accessories for professional and amateur cyclists. The store offers a wide range of saddles tailored to different cycling disciplines including road cycling, mountain biking, gravel, and urban cycling, along with complementary cycling accessories.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
160
-3Collections
56
Pages
59
Blog Posts
70
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Sports & Outdoors category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Sports & Outdoors Ranking
#3 / 716
Top 0% in category
Category Avg Performance
56
-11 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
120ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#9 in Sports & Outdoors
Top 1% of stores
84% below average
160 products vs 976 avg
Faster than 100% of Sports & Outdoors stores
PageSpeed score: 45/100
-3 products
Over the past month
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
84% below average
avg
63% below average
avg
103% above average
avg
15% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (70 blogs, 59 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Feb 2026
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About Prologo
Prologo is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 160 products organized across 56 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Prologo uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Prologo achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Prologo has not implemented a third-party review platform and offers Pipe, PayPal for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Prologo ranks #9 out of 1076 stores we track. This places them in the top 1% of sports & outdoors stores by product catalog size. Over the past month, the store has reduced its catalog by 3 products.
Last scanned
Feb 23, 2026
