Dechoukay
dechoukay.com
Shell Creole Beauty (operating as Oydis Store/Dechoukay) is an all-natural beauty and skincare brand offering a range of products including face creams, body oils, body creams, and soaps in varying strength formulations. The store emphasizes natural ingredients and appears to focus on creole-inspired beauty solutions.
Products
57
Collections
31
Pages
8
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
54/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#9046 / 16375
Faster than 45% of stores
Beauty & Skincare Ranking
#380 / 859
Top 44% in category
Category Avg Performance
54
+3 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#460 in Beauty & Skincare
Above average (top 40%)
87% below average
57 products vs 445 avg
Faster than 56% of Beauty & Skincare stores
PageSpeed score: 57/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
87% below average
avg
50% below average
avg
76% below average
avg
96% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 40% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Dechoukay
Dechoukay is a beauty & skincare ecommerce store built on Shopify and operating in US. The store currently offers 57 products organized across 31 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Dechoukay uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Dechoukay achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 73/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dechoukay has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Dechoukay ranks #460 out of 1155 stores we track. This places them in the top 40% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
