Hardcandy
hardcandy.com
Hard Candy Cosmetics is an affordable, cruelty-free makeup and skincare brand offering professional-quality products including eyeshadow, mascara, eyeliner, lipstick, foundation, primers, setting sprays, and nail products. The brand focuses on delivering professional results at accessible price points with a strong emphasis on trending formulations and everyday essentials.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
57
Collections
27
Pages
2
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
35/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#12341 / 16375
Faster than 25% of stores
Beauty & Skincare Ranking
#583 / 859
Top 68% in category
Category Avg Performance
54
-6 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
104ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#458 in Beauty & Skincare
Above average (top 40%)
87% below average
57 products vs 445 avg
Slower than 68% of Beauty & Skincare stores
PageSpeed score: 48/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
87% below average
avg
56% below average
avg
94% below average
avg
92% below average
avg
Category Intelligence
How Hardcandy compares to other beauty & skincare stores
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 40% by catalog size
low
Basic content (2 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Beauty & Skincare Stores
Other beauty & skincare stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Hardcandy
Hardcandy is a beauty & skincare ecommerce store built on Shopify and operating in US. The store currently offers 57 products organized across 27 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Hardcandy uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Hardcandy achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 96/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Hardcandy has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Hardcandy ranks #458 out of 1155 stores we track. This places them in the top 40% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
