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Howfinedesigns

shopify

howfinedesigns.com

How Fine Designs is a contemporary jewelry brand by Sally How specializing in handmade, sustainable pieces crafted from recycled eco silver, single mine origin gold, and gemstones. The store also offers luxury wedding ring workshops, custom bespoke commissions, and hallmarked heirloom jewelry designed to commemorate special moments and people.

Visit Store

Products

56

Collections

8

Pages

26

Blog Posts

33

CommerceRank Score

Overall store health assessment based on 5 key factors

C

60/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content13/15 (Rich)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#4153 / 16375

Faster than 75% of stores

Jewellery & Watches Ranking

#170 / 758

Top 22% in category

Category Avg Performance

57

+10 above avg

Category Avg LCP

1.8s

67

Performance

84

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIneeds work

4.0s

Speed Index

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#808 in Jewellery & Watches

Below 75% of stores

93% below average

56 products vs 802 avg

Faster than 78% of Jewellery & Watches stores

PageSpeed score: 67/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products56 / avg 802

93% below average

avg

Collections8 / avg 72

89% below average

avg

Pages26 / avg 28

7% below average

avg

Blog Posts33 / avg 46

28% below average

avg

Theme & Design

Theme Name

Debut

Type

Theme Store

Theme Store ID

796

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Below average catalog size

Top 75% by catalog size

Content Investment

low

Basic content (26 pages)

Tech Stack Maturity

Developing stack

No review platform (25% of category uses one)

Business Sophistication

Emerging

InternationalLegacy Theme

Store Timeline & History

Feb 2026

56 products8 collections26 pages33 blogs

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About Howfinedesigns

Howfinedesigns is a jewellery & watches ecommerce store built on shopify and operating in US. The store currently offers 56 products organized across 8 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

Howfinedesigns uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of jewellery & watches stores.

Performance Analysis

Based on Google PageSpeed Insights, Howfinedesigns achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 84/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Howfinedesigns has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Howfinedesigns ranks #808 out of 1082 stores we track. This places them in the top 75% of jewellery & watches stores by product catalog size.

Last scanned

Feb 20, 2026

Howfinedesigns | Jewellery & Watches Store Analysis | CommerceRank