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Dickjohnson

shopify

dickjohnson.se

Dick Johnson is a grooming brand specializing in premium beard oils, pomades, and personal care products for men. The store offers a curated selection of facial hair care, skincare, hair care, and body products positioned as luxury grooming essentials.

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Products

45

Collections

9

Pages

19

Blog Posts

18

CommerceRank Score

Overall store health assessment based on 5 key factors

D

43/100

catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content13/15 (Rich)

Top Recommendations

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Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#514 in Beauty & Skincare

Above average (top 45%)

90% below average

45 products vs 445 avg

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products45 / avg 445

90% below average

avg

Collections9 / avg 62

85% below average

avg

Pages19 / avg 33

42% below average

avg

Blog Posts18 / avg 52

65% below average

avg

Theme & Design

Theme Name

Wonder

Type

Theme Store

Theme Store ID

2684

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

New (< 3 months)

Since Feb 2026

Market Position

Above average catalog size

Top 45% by catalog size

Content Investment

low

Basic content (19 pages)

Tech Stack Maturity

Developing stack

No review platform (39% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

45 products9 collections19 pages18 blogs

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About Dickjohnson

Dickjohnson is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 45 products organized across 9 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Dickjohnson uses the Wonder theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Tech Stack

Beyond the core Shopify platform, Dickjohnson has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Beauty & Skincare category, Dickjohnson ranks #514 out of 1155 stores we track. This places them in the top 45% of beauty & skincare stores by product catalog size.

Last scanned

Feb 25, 2026

Dickjohnson | Beauty & Skincare Store Analysis | CommerceRank