Ancientnaturals
ancientnaturals.co.uk
Ancient Naturals UK is a natural wellness and beauty brand offering herbal smoke blends, organic herbal teas, perfume oils, skin care products, and curated self-care bundles. The brand emphasizes sustainably-sourced, plant-based ingredients with a focus on wellness and natural beauty.
Products
45
Collections
7
Pages
4
Blog Posts
10
CommerceRank Score
Overall store health assessment based on 5 key factors
58/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Skincare Ranking
#6 / 859
Top 1% in category
Category Avg Performance
54
+4 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
7.1s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#16 in Beauty & Skincare
Top 1% of stores
90% below average
45 products vs 445 avg
Faster than 99% of Beauty & Skincare stores
PageSpeed score: 58/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
90% below average
avg
89% below average
avg
88% below average
avg
81% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Ancientnaturals
Ancientnaturals is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 45 products organized across 7 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Ancientnaturals uses the Debut theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.
Performance Analysis
Based on Google PageSpeed Insights, Ancientnaturals achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ancientnaturals has not implemented a third-party review platform and offers Settle, Pipe, PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Ancientnaturals ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.
Last scanned
Feb 22, 2026
