Directhaircare
directhaircare.com.au
Directhaircare is an Australian online retailer specializing in hair care products and electrical hair styling tools. The store offers a comprehensive range of shampoos, conditioners, treatments, styling products, and professional-grade hair appliances including dryers, straighteners, and curlers.
Products
505
Collections
28
Pages
2
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#2273 / 16375
Faster than 86% of stores
Beauty & Cosmetics Ranking
#63 / 403
Top 16% in category
Category Avg Performance
56
+16 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#65 in Beauty & Cosmetics
Top 11% of stores
60% above average
505 products vs 315 avg
Faster than 84% of Beauty & Cosmetics stores
PageSpeed score: 72/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
60% above average
avg
46% below average
avg
89% below average
avg
89% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 11% by catalog size
low
Basic content (2 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Beauty & Cosmetics Stores
Other beauty & cosmetics stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Directhaircare
Directhaircare is a beauty & cosmetics ecommerce store built on Shopify and operating in AU. The store currently offers 505 products organized across 28 collections, making it larger than average for the beauty & cosmetics category.
Theme and Design
Directhaircare uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of beauty & cosmetics stores.
Performance Analysis
Based on Google PageSpeed Insights, Directhaircare achieves a performance score of 72/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Directhaircare has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Directhaircare ranks #65 out of 572 stores we track. This places them in the top 11% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 25, 2026
