Hairdirectionau
hairdirectionau.com
Hair Direction Australia is a retail and wholesale supplier of professional human hair extensions based in Adelaide. They specialize in multiple extension types including Russian hair, skin tape, nano bead, clip-in, and weft extensions, serving both individual customers and professional salons since 2007.
Products
533
Collections
139
Pages
34
Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Add a reviews platform to build customer trust
- Add blog content to improve SEO and engagement
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#62 in Beauty & Cosmetics
Top 11% of stores
69% above average
533 products vs 315 avg
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
69% above average
avg
167% above average
avg
79% above average
avg
100% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 11% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Hairdirectionau
Hairdirectionau is a beauty & cosmetics ecommerce store built on Shopify and operating in IT. The store currently offers 533 products organized across 139 collections, making it larger than average for the beauty & cosmetics category.
Theme and Design
Hairdirectionau uses the Simple theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Hairdirectionau has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Hairdirectionau ranks #62 out of 572 stores we track. This places them in the top 11% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 25, 2026
