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Divapro

shopify

divapro.co.uk

DivaProStyling is a professional hair care and styling tools retailer specializing in high-performance hair dryers, straighteners, hot brushes, and styling appliances. The store offers multiple product lines including the Atmos professional collection, with tools designed for both professional stylists and consumers seeking salon-quality hair styling equipment.

Beauty & Cosmetics
Bespoke
GB / GBP
PayPal +1
Visit Store

Products

52

Collections

13

Pages

34

Blog Posts

16

CommerceRank Score

Overall store health assessment based on 5 key factors

C

56/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content14/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Beauty & Cosmetics Ranking

#1 / 403

Top 0% in category

Category Avg Performance

56

-1 below avg

Category Avg LCP

1.9s

Slower than avg

55

Performance

78

Accessibility

77

SEO

Core Web Vitals

LCPgood

2.0s

Largest Contentful Paint

CLSgood

0.010

Cumulative Layout Shift

INPgood

164ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.2s

First Contentful Paint

TTFBgood

331ms

Time to First Byte

SIpoor

6.3s

Speed Index

Store Audit

Actionable insights compared to 572 Beauty & Cosmetics stores

#3 in Beauty & Cosmetics

Top 1% of stores

83% below average

52 products vs 315 avg

Faster than 100% of Beauty & Cosmetics stores

PageSpeed score: 55/100

Category Benchmarks

Compared to 572 stores in Beauty & Cosmetics

Products52 / avg 315

83% below average

avg

Collections13 / avg 52

75% below average

avg

Pages34 / avg 19

79% above average

avg

Blog Posts16 / avg 27

41% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

No review platform (32% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

52 products13 collections34 pages16 blogs

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About Divapro

Divapro is a beauty & cosmetics ecommerce store built on shopify and operating in GB. The store currently offers 52 products organized across 13 collections, making it comparable in size for the beauty & cosmetics category.

Theme and Design

Divapro uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Divapro achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 78/100 for accessibility and 77/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Divapro has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Beauty & Cosmetics category, Divapro ranks #3 out of 572 stores we track. This places them in the top 1% of beauty & cosmetics stores by product catalog size.

Last scanned

Feb 22, 2026

Divapro | Beauty & Cosmetics Store Analysis | CommerceRank