Smilepen
smilepen.com
Smilepen is a Swiss teeth whitening brand offering at-home whitening solutions including instant whitening products, whitening strips, gels, and kits. Developed by dental professionals and clinically tested, the brand focuses on achieving visibly whiter teeth within 5 days.
Products
15
Collections
17
Pages
25
Blog Posts
10
CommerceRank Score
Overall store health assessment based on 5 key factors
51/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Skincare Ranking
#6 / 859
Top 1% in category
Category Avg Performance
54
+4 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#16 in Beauty & Skincare
Top 1% of stores
97% below average
15 products vs 445 avg
Faster than 99% of Beauty & Skincare stores
PageSpeed score: 58/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
97% below average
avg
73% below average
avg
24% below average
avg
81% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (25 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Smilepen
Smilepen is a beauty & skincare ecommerce store built on shopify and operating in CH. The store currently offers 15 products organized across 17 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Smilepen uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Smilepen achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 94/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Smilepen has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Smilepen ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.
Last scanned
Feb 23, 2026
