Dreadlab
dreadlab.co.uk
DreadLab is a specialized beauty and hair care retailer offering a comprehensive range of products for dreadlock maintenance and styling. Their product lineup includes synthetic dreadlock extensions, hair care items (shampoos, conditioners, sprays), styling accessories, tools, and braid hair, serving customers who wear or create dreadlocks.
Performance Needs Attention
This store scores 34/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
183
Collections
95
Pages
52
Blog Posts
13
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 20 points below Beauty & Skincare category average (54)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Skincare Ranking
#6 / 859
Top 1% in category
Category Avg Performance
54
-20 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.9s
Largest Contentful Paint
0.230
Cumulative Layout Shift
121ms
Interaction to Next Paint
Additional Metrics
1.7s
First Contentful Paint
299ms
Time to First Byte
13.1s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#16 in Beauty & Skincare
Top 1% of stores
59% below average
183 products vs 445 avg
Faster than 99% of Beauty & Skincare stores
PageSpeed score: 34/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
59% below average
avg
53% above average
avg
58% above average
avg
75% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Dreadlab
Dreadlab is a beauty & skincare ecommerce store built on shopify and operating in EE. The store currently offers 183 products organized across 95 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Dreadlab uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Dreadlab achieves a performance score of 34/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 73/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dreadlab has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Dreadlab ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.
Last scanned
Feb 22, 2026
