Eclatskinlondon
eclatskinlondon.com
ErthSkin London is a skincare-focused beauty brand offering marine serums, moisturizers, SPF products, and beauty tools including LED masks and jawline definers. The store emphasizes natural ingredients and also carries complementary body care, haircare, and men's skincare lines.
Performance Needs Attention
This store scores 26/100 on PageSpeed, which is below the recommended threshold of 50. High layout shift is affecting user experience. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
198
Collections
41
Pages
22
Blog Posts
60
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 28 points below Beauty & Skincare category average (54)
- Fix CLS: Layout shift issues detected - add image dimensions and avoid dynamic content
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15930 / 16375
Faster than 3% of stores
Beauty & Skincare Ranking
#831 / 859
Top 97% in category
Category Avg Performance
54
-28 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.4s
Largest Contentful Paint
0.280
Cumulative Layout Shift
78ms
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
373ms
Time to First Byte
21.3s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#186 in Beauty & Skincare
Top 16% of stores
56% below average
198 products vs 445 avg
Slower than 97% of Beauty & Skincare stores
PageSpeed score: 26/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
56% below average
avg
34% below average
avg
33% below average
avg
15% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 16% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Eclatskinlondon
Eclatskinlondon is a beauty & skincare ecommerce store built on shopify and operating in US. The store currently offers 198 products organized across 41 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Eclatskinlondon uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Eclatskinlondon achieves a performance score of 26/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Eclatskinlondon uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Eclatskinlondon ranks #186 out of 1155 stores we track. This places them in the top 16% of beauty & skincare stores by product catalog size.
Last scanned
Feb 19, 2026
