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Edwinberry

shopify

edwinberry.uk

Edwin Berry Candles is a UK-based candle maker specializing in handmade candles crafted from food-grade wax with scent infused throughout for a full 40-hour burn time. The brand positions itself as a premium, locally-produced alternative to mass-market candles, with products available both online and at their physical stall in York's Kings Square.

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Products

14

Collections

3

Pages

2

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

49/100

performance12/25 (Needs work)
catalog5/25 (Minimal)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content7/15 (Basic)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Improve PageSpeed performance to 70+ for better conversions
  • Expand product catalog to improve store authority
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Candle & Home Fragrance Ranking

#2 / 186

Top 1% in category

Category Avg Performance

57

+10 above avg

Category Avg LCP

1.9s

67

Performance

82

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIneeds work

4.3s

Speed Index

Store Audit

Actionable insights compared to 256 Candle & Home Fragrance stores

#2 in Candle & Home Fragrance

Top 1% of stores

94% below average

14 products vs 220 avg

Faster than 99% of Candle & Home Fragrance stores

PageSpeed score: 67/100

Category Benchmarks

Compared to 256 stores in Candle & Home Fragrance

Products14 / avg 220

94% below average

avg

Collections3 / avg 47

94% below average

avg

Pages2 / avg 27

93% below average

avg

Blog Posts3 / avg 30

90% below average

avg

Theme & Design

Theme Name

Debut

Type

Theme Store

Theme Store ID

796

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (2 pages)

Tech Stack Maturity

Developing stack

No review platform (34% of category uses one)

Business Sophistication

Emerging

Legacy Theme

Store Timeline & History

Feb 2026

14 products3 collections2 pages3 blogs

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About Edwinberry

Edwinberry is a candle & home fragrance ecommerce store built on shopify and operating in GB. The store currently offers 14 products organized across 3 collections, making it comparable in size for the candle & home fragrance category.

Theme and Design

Edwinberry uses the Debut theme from the Shopify Theme Store. This theme choice is used by 13% of candle & home fragrance stores.

Performance Analysis

Based on Google PageSpeed Insights, Edwinberry achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 82/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Edwinberry has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Candle & Home Fragrance category, Edwinberry ranks #2 out of 256 stores we track. This places them in the top 1% of candle & home fragrance stores by product catalog size.

Last scanned

Feb 22, 2026

Edwinberry | Candle & Home Fragrance Store Analysis | CommerceRank