Earthcle
earthcle.com
Earthcle is a Japanese beauty and personal care brand offering natural bath and skincare products including hinoki (cypress) bath soaks, mineral-based bar soaps, and silica-infused cleansers. The store specializes in premium wellness products that emphasize natural ingredients and forest-inspired aromatherapy.
Products
10
Collections
7
Pages
10
Blog Posts
20
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 25 Feb 2026
Overall Ranking
#328 / 16375
Faster than 98% of stores
Beauty & Skincare Ranking
#18 / 859
Top 2% in category
Category Avg Performance
54
+34 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#882 in Beauty & Skincare
Below 76% of stores
98% below average
10 products vs 445 avg
Faster than 98% of Beauty & Skincare stores
PageSpeed score: 88/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
98% below average
avg
89% below average
avg
70% below average
avg
62% below average
avg
Category Intelligence
How Earthcle compares to other beauty & skincare stores
9%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 76% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Earthcle
Earthcle is a beauty & skincare ecommerce store built on Shopify and operating in JP. The store currently offers 10 products organized across 7 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Earthcle uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.
Performance Analysis
Based on Google PageSpeed Insights, Earthcle achieves a performance score of 88/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Earthcle has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Earthcle ranks #882 out of 1155 stores we track. This places them in the top 76% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
