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Celtic Herbal

shopify

celtic-herbal.co.uk

Celtic Herbal is a Welsh artisan beauty and skincare brand that creates handmade natural products for skin, body, and bathing. Their range includes soap bars, body oils, balms, bath salts, and complementary home fragrance items, all produced in Conwy, North Wales using natural ingredients and cruelty-free formulations.

Beauty & Skincare
Debut
GB / GBP
TrustPilot
PayPal
Visit Store

Products

92

Collections

31

Pages

4

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

C

68/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack20/20 (Complete)
theme15/15 (Top 5 theme)
content11/15 (Good)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Improve PageSpeed performance to 70+ for better conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Beauty & Skincare Ranking

#6 / 859

Top 1% in category

Category Avg Performance

54

+2 above avg

Category Avg LCP

2.1s

56

Performance

94

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#16 in Beauty & Skincare

Top 1% of stores

79% below average

92 products vs 445 avg

Faster than 99% of Beauty & Skincare stores

PageSpeed score: 56/100

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products92 / avg 445

79% below average

avg

Collections31 / avg 62

50% below average

avg

Pages4 / avg 33

88% below average

avg

Blog Posts2 / avg 52

96% below average

avg

Theme & Design

Theme Name

Debut

Type

Theme Store

Theme Store ID

796

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (4 pages)

Tech Stack Maturity

Mature stack

Business Sophistication

Developing

Legacy Theme

Store Timeline & History

Feb 2026

92 products31 collections4 pages2 blogs

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About Celtic Herbal

Celtic Herbal is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 92 products organized across 31 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Celtic Herbal uses the Debut theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.

Performance Analysis

Based on Google PageSpeed Insights, Celtic Herbal achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 94/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Celtic Herbal uses TrustPilot for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Beauty & Skincare category, Celtic Herbal ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.

Last scanned

Feb 22, 2026

Celtic Herbal | Beauty & Skincare Store Analysis | CommerceRank