Ebbandflownyc
ebbandflownyc.com
Ebb and Flow NYC is a Brooklyn-based home fragrance company offering handmade soy candles, diffusers, room and linen sprays, and bath and body products. The brand emphasizes sustainability and quality with paraben-free, sulfate-free, vegan formulations and award-winning packaging.
Products
108
Collections
24
Pages
15
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#9497 / 16375
Faster than 42% of stores
Candle & Home Fragrance Ranking
#116 / 186
Top 62% in category
Category Avg Performance
57
-1 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#73 in Candle & Home Fragrance
Above average (top 29%)
51% below average
108 products vs 220 avg
Slower than 62% of Candle & Home Fragrance stores
PageSpeed score: 56/100
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
51% below average
avg
49% below average
avg
44% below average
avg
90% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 29% by catalog size
low
Basic content (15 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Candle & Home Fragrance Stores
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About Ebbandflownyc
Ebbandflownyc is a candle & home fragrance ecommerce store built on Shopify and operating in FR. The store currently offers 108 products organized across 24 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Ebbandflownyc uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ebbandflownyc achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 81/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ebbandflownyc uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Candle & Home Fragrance category, Ebbandflownyc ranks #73 out of 256 stores we track. This places them in the top 29% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 25, 2026
