ashley-shopify/nz-live
ashleyandco.com.au
Ashley & Co. is an Australian home fragrance brand specializing in scented candles, home diffusers, room mists, and air fresheners. The store emphasizes lifestyle positioning around scent and home ambiance, offering curated fragrance collections alongside complementary hand and body care products.
Products
112
Collections
61
Pages
36
Blog Posts
25
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Accessibility score is 52/100 - improve for better UX and legal compliance
- SEO score is 69/100 - fix meta tags, alt text, and structured data
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#11025 / 16375
Faster than 33% of stores
Candle & Home Fragrance Ranking
#134 / 186
Top 72% in category
Category Avg Performance
57
-5 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.4s
Largest Contentful Paint
0.040
Cumulative Layout Shift
99ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#71 in Candle & Home Fragrance
Above average (top 28%)
49% below average
112 products vs 220 avg
Slower than 72% of Candle & Home Fragrance stores
PageSpeed score: 52/100
No BNPL options
67% of Candle & Home Fragrance stores offer PayPal
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
49% below average
avg
30% above average
avg
33% above average
avg
17% below average
avg
Category Intelligence
How ashley-shopify/nz-live compares to other candle & home fragrance stores
Insights
- 67% of Candle & Home Fragrance stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 28% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Candle & Home Fragrance Stores
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About ashley-shopify/nz-live
ashley-shopify/nz-live is a candle & home fragrance ecommerce store built on and operating in NZ. The store currently offers 112 products organized across 61 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
ashley-shopify/nz-live uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, ashley-shopify/nz-live achieves a performance score of 52/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 52/100 for accessibility and 69/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, ashley-shopify/nz-live has not implemented a third-party review platform. Compared to other candle & home fragrance stores, 67% of candle & home fragrance stores offer paypal
Competitive Positioning
Within the Candle & Home Fragrance category, ashley-shopify/nz-live ranks #71 out of 256 stores we track. This places them in the top 28% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 24, 2026
