Ashleyandco
ashleyandco.co
Ashley & Co. is a premium home fragrance brand specializing in scented candles, home diffusers, room mists, and air fresheners. The store positions itself as a lifestyle brand focused on creating ambient scent experiences throughout the home, complemented by hand and body care products.
Products
112
Collections
61
Pages
36
Blog Posts
25
CommerceRank Score
Overall store health assessment based on 5 key factors
72/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Accessibility score is 52/100 - improve for better UX and legal compliance
- SEO score is 69/100 - fix meta tags, alt text, and structured data
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#6643 / 16375
Faster than 59% of stores
Candle & Home Fragrance Ranking
#74 / 186
Top 40% in category
Category Avg Performance
57
+5 above avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.4s
Largest Contentful Paint
0.040
Cumulative Layout Shift
101ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#72 in Candle & Home Fragrance
Above average (top 28%)
49% below average
112 products vs 220 avg
Faster than 60% of Candle & Home Fragrance stores
PageSpeed score: 62/100
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
49% below average
avg
30% above average
avg
33% above average
avg
17% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 28% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Ashleyandco
Ashleyandco is a candle & home fragrance ecommerce store built on Shopify and operating in NZ. The store currently offers 112 products organized across 61 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Ashleyandco uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ashleyandco achieves a performance score of 62/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 52/100 for accessibility and 69/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ashleyandco uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Candle & Home Fragrance category, Ashleyandco ranks #72 out of 256 stores we track. This places them in the top 28% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 25, 2026
