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Ashleyandco

Shopify

ashleyandco.co

Ashley & Co. is a premium home fragrance brand specializing in scented candles, home diffusers, room mists, and air fresheners. The store positions itself as a lifestyle brand focused on creating ambient scent experiences throughout the home, complemented by hand and body care products.

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Products

112

Collections

61

Pages

36

Blog Posts

25

CommerceRank Score

Overall store health assessment based on 5 key factors

B

72/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Accessibility score is 52/100 - improve for better UX and legal compliance
  • SEO score is 69/100 - fix meta tags, alt text, and structured data

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#6643 / 16375

Faster than 59% of stores

Candle & Home Fragrance Ranking

#74 / 186

Top 40% in category

Category Avg Performance

57

+5 above avg

Category Avg LCP

1.9s

Slower than avg

62

Performance

52

Accessibility

69

SEO

Core Web Vitals

LCPgood

2.4s

Largest Contentful Paint

CLSgood

0.040

Cumulative Layout Shift

INPgood

101ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 256 Candle & Home Fragrance stores

#72 in Candle & Home Fragrance

Above average (top 28%)

49% below average

112 products vs 220 avg

Faster than 60% of Candle & Home Fragrance stores

PageSpeed score: 62/100

Category Benchmarks

Compared to 256 stores in Candle & Home Fragrance

Products112 / avg 220

49% below average

avg

Collections61 / avg 47

30% above average

avg

Pages36 / avg 27

33% above average

avg

Blog Posts25 / avg 30

17% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

Shopify

Reviews Platform

Yotpo

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 28% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

112 products61 collections36 pages25 blogs

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About Ashleyandco

Ashleyandco is a candle & home fragrance ecommerce store built on Shopify and operating in NZ. The store currently offers 112 products organized across 61 collections, making it comparable in size for the candle & home fragrance category.

Theme and Design

Ashleyandco uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Ashleyandco achieves a performance score of 62/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 52/100 for accessibility and 69/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Ashleyandco uses Yotpo for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Candle & Home Fragrance category, Ashleyandco ranks #72 out of 256 stores we track. This places them in the top 28% of candle & home fragrance stores by product catalog size.

Last scanned

Feb 25, 2026

Ashleyandco | Candle & Home Fragrance Store Analysis | CommerceRank