Ecoya
ecoya.com.au
ECOYA is an Australian home fragrance brand specializing in handcrafted soy candles, reed diffusers, plug-in diffusers, and room sprays. Founded and designed in Australia and New Zealand, the store offers a range of fragranced home products including laundry and kitchen-specific candles, car diffusers, and refill options.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
143
Collections
75
Pages
30
Blog Posts
20
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Candle & Home Fragrance Ranking
#2 / 186
Top 1% in category
Category Avg Performance
57
-8 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
140ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#2 in Candle & Home Fragrance
Top 1% of stores
35% below average
143 products vs 220 avg
Faster than 99% of Candle & Home Fragrance stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
35% below average
avg
60% above average
avg
11% above average
avg
33% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Ecoya
Ecoya is a candle & home fragrance ecommerce store built on shopify and operating in AU. The store currently offers 143 products organized across 75 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Ecoya uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ecoya achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 94/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ecoya uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Candle & Home Fragrance category, Ecoya ranks #2 out of 256 stores we track. This places them in the top 1% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 22, 2026
