Back to Directory

Endless

shopify

endless.cc

NDLSS is a premium cycling apparel brand offering high-performance clothing and accessories for cyclists. Their product range includes jerseys, base layers, bib shorts, jackets, gilets, and cycling-specific accessories such as socks, caps, gloves, and neck warmers, organized by seasonal collections.

Sports & Outdoors
Baseline
UA / EUR
judge.me
Affirm
Visit Store

Products

137

Collections

37

Pages

68

Blog Posts

42

CommerceRank Score

Overall store health assessment based on 5 key factors

B

80/100

performance20/25 (Good)
catalog15/25 (Growing)
tech Stack20/20 (Complete)
theme10/15 (Established theme)
content15/15 (Rich)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#2955 / 16375

Faster than 82% of stores

Sports & Outdoors Ranking

#112 / 716

Top 16% in category

Category Avg Performance

56

+14 above avg

Category Avg LCP

1.7s

Faster than avg

70

Performance

89

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.5s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

128ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.2s

First Contentful Paint

TTFBgood

626ms

Time to First Byte

SIneeds work

4.0s

Speed Index

Store Audit

Actionable insights compared to 1076 Sports & Outdoors stores

#477 in Sports & Outdoors

Above average (top 44%)

86% below average

137 products vs 976 avg

Faster than 84% of Sports & Outdoors stores

PageSpeed score: 70/100

Category Benchmarks

Compared to 1076 stores in Sports & Outdoors

Products137 / avg 976

86% below average

avg

Collections37 / avg 153

76% below average

avg

Pages68 / avg 29

134% above average

avg

Blog Posts42 / avg 61

31% below average

avg

Category Intelligence

How Endless compares to other sports & outdoors stores

Review Platform Adoption

12%

of Sports & Outdoors stores use judge.me

Theme Adoption

0%

of Sports & Outdoors stores use this theme

Insights

  • 63% of Sports & Outdoors stores offer PayPal

Theme & Design

Theme Name

Baseline

Type

Theme Store

Theme Store ID

910

Tech Stack

Platform

shopify

Reviews Platform

judge.me

Payment / Finance

Affirm

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Above average catalog size

Top 44% by catalog size

Content Investment

high

Strong content (42 blogs, 68 pages)

Tech Stack Maturity

Mature stack

Business Sophistication

Established

InternationalModern Theme

Store Timeline & History

Feb 2026

137 products37 collections68 pages42 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Endless

Endless is a sports & outdoors ecommerce store built on shopify and operating in UA. The store currently offers 137 products organized across 37 collections, making it comparable in size for the sports & outdoors category.

Theme and Design

Endless uses the Baseline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Endless achieves a performance score of 70/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Endless uses judge.me for customer reviews and offers Affirm for payment flexibility. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal

Competitive Positioning

Within the Sports & Outdoors category, Endless ranks #477 out of 1076 stores we track. This places them in the top 44% of sports & outdoors stores by product catalog size.

Last scanned

Feb 19, 2026

Endless | Sports & Outdoors Store Analysis | CommerceRank