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Epilady

Shopify

epilady.co.il

EPILADY is an international beauty care brand offering home-use laser hair removal devices and machines. The store provides customers with at-home laser hair removal solutions, product information, customer testimonials, and online purchasing options for their proprietary laser technology products.

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Performance Needs Attention

This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

5

Collections

5

Pages

24

Blog Posts

32

CommerceRank Score

Overall store health assessment based on 5 key factors

D

43/100

performance5/25 (Poor)
catalog5/25 (Minimal)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content13/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 21 points below Beauty & Skincare category average (54)
  • Expand product catalog to improve store authority
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#15306 / 16375

Faster than 7% of stores

Beauty & Skincare Ranking

#776 / 859

Top 90% in category

Category Avg Performance

54

-21 below avg

Category Avg LCP

2.1s

Slower than avg

33

Performance

72

Accessibility

92

SEO

Core Web Vitals

LCPneeds work

3.1s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#984 in Beauty & Skincare

Below 85% of stores

99% below average

5 products vs 445 avg

Slower than 90% of Beauty & Skincare stores

PageSpeed score: 33/100

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products5 / avg 445

99% below average

avg

Collections5 / avg 62

92% below average

avg

Pages24 / avg 33

27% below average

avg

Blog Posts32 / avg 52

38% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

0

Tech Stack

Platform

Shopify

Payment / Finance

Pipe
PayPal
Afterpay

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Smaller catalog (bottom 25%)

Top 85% by catalog size

Content Investment

low

Basic content (24 pages)

Tech Stack Maturity

Mature stack

No review platform (39% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

5 products5 collections24 pages32 blogs

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About Epilady

Epilady is a beauty & skincare ecommerce store built on Shopify and operating in IL. The store currently offers 5 products organized across 5 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Epilady uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Epilady achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 72/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Epilady has not implemented a third-party review platform and offers Pipe, PayPal, Afterpay for payment flexibility.

Competitive Positioning

Within the Beauty & Skincare category, Epilady ranks #984 out of 1155 stores we track. This places them in the top 85% of beauty & skincare stores by product catalog size.

Last scanned

Feb 25, 2026

Epilady | Beauty & Skincare Store Analysis | CommerceRank