Ethique
ethique.com
Ethique is a beauty and personal care brand that sells solid, concentrated bar formats of shampoos, conditioners, face cleansers, deodorants, lip balms, and body care products designed for specific hair and skin needs. The brand emphasizes ethical sourcing, sustainability, and long-lasting formulations with free shipping on orders over $45.
Performance Needs Attention
This store scores 32/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
70
Collections
68
Pages
55
Blog Posts
274
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 22 points below Beauty & Skincare category average (54)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#15445 / 16375
Faster than 6% of stores
Beauty & Skincare Ranking
#787 / 859
Top 92% in category
Category Avg Performance
54
-22 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.080
Cumulative Layout Shift
140ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#387 in Beauty & Skincare
Above average (top 34%)
84% below average
70 products vs 445 avg
Slower than 92% of Beauty & Skincare stores
PageSpeed score: 32/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
84% below average
avg
10% above average
avg
67% above average
avg
427% above average
avg
Theme & Design
Theme Name
SydRS release/ETHQ-v2025.45 25OFF2
Type
Theme Store
Theme Store ID
714
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 34% by catalog size
high
Strong content (274 blogs, 55 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Ethique
Ethique is a beauty & skincare ecommerce store built on Shopify and operating in US. The store currently offers 70 products organized across 68 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Ethique uses the SydRS release/ETHQ-v2025.45 25OFF2 theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ethique achieves a performance score of 32/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ethique has not implemented a third-party review platform and offers PayPal, Afterpay for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Ethique ranks #387 out of 1155 stores we track. This places them in the top 34% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
