Fillaree
fillaree.com
Fillaree is a zero-waste sustainable soap company offering refillable body soaps, hair products, and home cleaning solutions. The brand emphasizes toxin-free formulations and reduces plastic waste through its innovative refill service and return pouch program.
Products
70
Collections
11
Pages
21
Blog Posts
34
CommerceRank Score
Overall store health assessment based on 5 key factors
72/100
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#2766 / 16375
Faster than 83% of stores
Beauty & Skincare Ranking
#117 / 859
Top 14% in category
Category Avg Performance
54
+17 above avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
96ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#386 in Beauty & Skincare
Above average (top 33%)
84% below average
70 products vs 445 avg
Faster than 86% of Beauty & Skincare stores
PageSpeed score: 71/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
84% below average
avg
82% below average
avg
36% below average
avg
35% below average
avg
Theme & Design
Theme Name
Updated Final Copy of Live
Type
Theme Store
Theme Store ID
1434
Tech Stack
Platform
Shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 33% by catalog size
low
Basic content (21 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Fillaree
Fillaree is a beauty & skincare ecommerce store built on Shopify and operating in US. The store currently offers 70 products organized across 11 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Fillaree uses the Updated Final Copy of Live theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fillaree achieves a performance score of 71/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fillaree uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Fillaree ranks #386 out of 1155 stores we track. This places them in the top 33% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
