Trubarberofficial
trubarberofficial.com
TRU Barber is a professional barber supplies retailer offering innovative barbering tools and products including razors, capes, hair grippers, mats, and apparel specifically designed for professional barbers and the barbering lifestyle.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
68
Collections
8
Pages
4
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
44/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Beauty & Skincare category average (54)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13769 / 16375
Faster than 16% of stores
Beauty & Skincare Ranking
#667 / 859
Top 78% in category
Category Avg Performance
54
-12 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#403 in Beauty & Skincare
Above average (top 35%)
85% below average
68 products vs 445 avg
Slower than 78% of Beauty & Skincare stores
PageSpeed score: 42/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
85% below average
avg
87% below average
avg
88% below average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 35% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Trubarberofficial
Trubarberofficial is a beauty & skincare ecommerce store built on Shopify and operating in US. The store currently offers 68 products organized across 8 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Trubarberofficial uses the Parallax theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Trubarberofficial achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 94/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Trubarberofficial has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Trubarberofficial ranks #403 out of 1155 stores we track. This places them in the top 35% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
